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Meet PHOERA: The no-fuss, full-glow makeup you’ll actually use every day
Spoiler: this range is that friend who shows up, looks amazing, and never makes a scene. She’s reliable, a little cheeky, and always down for a quick glow-up.
If you love makeup that performs without the drama, say hello to PHOERA on Gelli. From colour-adapting bases to juicy lip oils and a high-def mascara that behaves better than your ex—this lineup is here to simplify your routine and dial up the confidence.
Why PHOERA? (aka: what the girls want)
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- Skin-first finishes: real-skin vibes, from natural to full coverage—without the cake.
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- Climate-smart: formulas designed to hold up in sweat and humidity (hello SA summer).
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- Lightweight feels: coverage that looks polished and still feels like you.
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- Fast, friendly, fuss-free: blendable textures, easy removal, zero nonsense.
Your PHOERA face—step by step
1) Smooth operator: Mattifying Primer
Transparent gel base + Vitamins A, C & E
This is the canvas that makes everything else behave. Blurs pores, grips makeup, keeps hydration balanced so you look fresh (not flat) all day.
Why you’ll love it
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- Pore-minimising, shine-controlling
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- Silky, lightweight gel that layers under any base
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- Vitamin A/C/E support for that “I drink water” glow
How to use
Press a pea-sized amount into T-zone or all over, wait 60 seconds, then apply foundation.
2) Pick your perfect base
A) Colour-Changing Foundation (Light / Medium)
Buildable light–medium coverage with colour-adapting beads
Shade panic? Never heard of her. This smart base starts neutral and gently adjusts as you blend, landing on an easy, natural match.
Why you’ll love it
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- Seamless, skin-like finish
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- Colour beads adapt to your tone
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- Buildable coverage that stays breathable
Best for: Everyday “I woke up like this” faces, minimal-makeup lovers, new foundation users.
B) Full Cover Liquid Foundation (13 shades)
Oil-free, climate-adaptive, long-wear
Big day, hot day, long day—covered. This is your ride-or-die full coverage that resists sweat and humidity and won’t clog pores.
Why you’ll love it
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- Smooth, refined full coverage
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- Oil-free, long-lasting, SA-heat ready
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- Stays tidy from A.M. to “are we still out?”
Best for: Events, long shifts, anyone who wants “photos, please” skin.
C) Velvety Matte Cover Foundation (12 shades)
Oil-free, silicone-free, serum-like feel
Ink-level coverage with cloud-level comfort. Handles redness, blemishes—even tattoos—then melts down to a soft, velvety matte.
Why you’ll love it
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- Flawless full coverage that won’t cake
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- Breathable, lightweight, blends in seconds
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- Soft-focus matte that still looks like skin
Best for: Breakout days, “I want it erased” moments, lovers of a modern matte.
3) Frame it: 9D High Definition Mascara
Length, lift, and clean definition—no clumps, no flakes. It removes with water (yes, really), so your lashes get the look without the leftover.
Why you’ll love it
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- High-def separation, bold but tidy
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- Buildable from coffee run to date night
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- Rinses off gently—no tugging, no drama
How to use
Wiggle from root to tip, let it set, then add a second coat if you’re feeling flirty.
4) Finish with juice: Reviver Lip Oil Glimmer (8 shades)
Ultra-glossy, sheer pop of colour with a juicy, non-sticky shine and a fresh minty scent. Your lips, but extra dewy—and yes, totally kissable.
Why you’ll love it
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- Glassy sheen with a whisper of colour
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- Hydrating cushion, never gloopy
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- Eight easy shades for every vibe
How to use
Swipe alone for “clean girl” energy or layer over lipstick to revive colour and shine.
How to choose your PHOERA foundation (quick guide)
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- New to foundation / like a natural finish?
Go Colour-Changing (Light or Medium). It adapts as you blend—chef’s kiss for beginners.
- New to foundation / like a natural finish?
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- Need wedding-day / work-to-wine stamina?
Choose Full Cover Liquid. Oil-free, climate-adaptive, and committed.
- Need wedding-day / work-to-wine stamina?
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- Want serious cover with a soft-velvet vibe?
Pick Velvety Matte Cover. Full coverage, silicone-free, modern matte.
- Want serious cover with a soft-velvet vibe?
Pro tip: Prime > thin layer of foundation > build only where needed. Set with powder if you love a locked-in look.
Shade matching tips (so you don’t overthink it)
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- Undertone check:
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- Cool: veins look blue/purple, silver jewellery pops
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- Warm: veins lean green, gold jewellery shines
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- Neutral: a little of both (lucky you)
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- Undertone check:
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- Test in daylight along jawline → neck.
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- Still unsure? Start with Colour-Changing (Light or Medium) and spot-build where needed.
Your 5-minute PHOERA routine (for real life)
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- Mattifying Primer to blur and grip.
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- Base: Colour-Changing for daily, or Full Cover / Velvety Matte for events & “erase this” days.
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- Conceal (optional): dab a touch of your base under eyes/blemishes and press with fingertip.
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- Mascara: 9D for lifted, separated lashes.
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- Lips: Reviver Lip Oil Glimmer for juicy shine.
Done. Polished. Out the door.
PHOERA FAQs (the tea)
Will Full Cover clog my pores?
It’s oil-free and designed not to clog—just remove properly and cleanse.
How do I remove the 9D Mascara?
Lukewarm water. Gentle rinse, no remover required.
Can Velvety Matte really cover tattoos?
Yes—it’s built for serious coverage while staying lightweight. Tap on, let set, add a thin second layer if needed.
Can I layer Colour-Changing with other bases?
Absolutely. Use Colour-Changing as your “skin tint” and spot-build with Full Cover or Velvety Matte where you want extra oomph.
Ready to build your PHOERA bundle?
Add your faves to Wishlist, earn Gel Drops with every order (hello, rewards), and get free delivery promos when we run them—because you deserve cute and clever.